Advertise
Reach ice anglers planning their trips
Put your bait shop, resort, guide service or gear in front of anglers checking ice reports and booking fish houses and guides on lakes across the ice belt, from Minnesota to the Great Lakes and Canada. Every ad is reviewed before it goes live and is labeled “Sponsored”.
Packages
Ads are separate from booking pricing for outfitters and guides (free listing, standard rate 10%; $100 Season Pass: your first 3 bookings are commission-free (each carries a pass-holder fee, $20 minimum), then just 6.5%, details).
Sponsors strip
$25 / month
or $85 for the season (Dec 1 – Mar 31)
Your logo in the sponsors strip on public pages across the site.
Artwork: Logo tile 600×300
Lake partner
$50 / month
or $175 for the season (Dec 1 – Mar 31)
A partner card on one lake's page, the trip confirmation card for that lake, and the sponsors strip on that lake's pages.
Artwork: Wide card 1200×600 (+ optional Logo tile)
Featured guide · proposed price, coming soon
$40 / month
or $140 for the season (Dec 1 – Mar 31)
For guide services: a featured card on one lake's page, plus the top spot in guided-trip search results.
Artwork: Wide card 1200×600, Results card 800×600
Region partner · proposed price, coming soon
$90 / month
or $315 for the season (Dec 1 – Mar 31)
A partner card on every lake page in one region, sponsored cards in that region's search results, and the sponsors strip on that region's lake pages.
Artwork: Wide card 1200×600, Results card 800×600 (+ optional Logo tile)
All-lakes partner
$150 / month
or $525 for the season (Dec 1 – Mar 31)
Partner cards on every lake page, sponsored cards in fish house and guide results, trip confirmation cards, and the sponsors strip sitewide.
Artwork: Wide card 1200×600, Results card 800×600 (+ optional Logo tile)
Prices in US dollars. Billing is handled by Stripe and shows as Hardwater Connection. Cancel any time from your billing page.
Artwork sizes
| Artwork | Pixels | Where it shows |
|---|---|---|
| Wide card | 1200×600 | Lake partner card and the 'Before you go' card on trip confirmations |
| Results card | 800×600 | Sponsored card in fish house and guide results |
| Logo tile | 600×300 | Sponsors strip |
JPG, PNG or WebP, under 2 MB. No animation. Your link must start with https://. You can crop to the exact size in the upload form.
Ad rules
- Ads must be for your own business, with honest offers and prices.
- No claims about ice safety or ice conditions. Ice is never guaranteed safe.
- Not accepted without the owner’s written OK: alcohol, firearms or ammunition, tobacco or vaping, cannabis, gambling, adult content, political.
- Every ad is reviewed by the owner before it appears. If it’s not approved, you’ll see the reason in your dashboard.
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